Private tours in Alicante

Why book a private tour guide in Alicante?

Alicante rewards visitors who go beyond the beach — but its best stories don’t announce themselves. The air-raid shelters under the old town, the reason the houses of Santa Cruz climb the hill in colours, what to order (and what to avoid) at the Mercado Central: none of it is on the signs. A licensed official tour guide turns a pleasant seaside stroll into the actual city.

Every Tour Travel & More visit in Alicante is 100% private — your group and your guide, never strangers — with flexible itineraries, luxury vehicle options with chauffeur, and a travel coordinator available 24/7. Start with our Private Alicante Tour with official guide and vehicle, in 4, 6 or 8-hour formats, or explore on foot at your own pace.

Private tours in Alicante: what you can do

Walk the old town with a local expert

The Casco Antiguo is Alicante’s heart: the colourful Santa Cruz quarter, the Basilica of Santa María — the city’s oldest church — and the palm-lined Explanada de España. On the Private Alicante Walking Tour your guide sets the pace and the route: go early in summer, when the Explanada belongs to the locals.

Barrio de Santa Cruz · Basilica de Santa María · Explanada de España

See it all with a vehicle: castle, market and coast

Santa Bárbara Castle, on Mount Benacantil, has the best panoramic view of the Mediterranean on this coast — and a steep climb that a private vehicle turns into a two-minute drive. The Private Alicante Tour with chauffeur combines castle, Mercado Central, the MARQ museum and the seafront in one seamless day.

Castillo de Santa Bárbara · Mercado Central · MARQ

Day trips: Valencia in a day, door to door

With a private vehicle, Alicante becomes a base. The Private Valencia Tour from Alicante covers the City of Arts and Sciences, the old town and the Central Market in a full 8-hour day — no train schedules, no logistics, picked up and dropped back at your hotel.

Ciudad de las Artes y las Ciencias · Valencia old town

Arrive and leave without friction

Landing at Alicante-Elche airport or moving on to your next city? A private transfer with chauffeur gets you there comfortably, with no queues and no negotiating taxis with luggage in hand.

Alicante-Elche Airport · Cruise terminal · Hotels

Alicante shore excursions for cruise passengers

Alicante’s cruise terminal sits just minutes from the city centre — one of the easiest ports in Spain to explore privately. Our shore excursions are built around your ship’s timetable: your guide and chauffeur meet you at the terminal, the itinerary is planned backwards from your all-aboard time, and our coordinator monitors the schedule throughout the day. Castle, old town and market in half a day; add San Juan Beach or a leisurely lunch of arroz a banda if your ship stays late.

What’s Alicante like to visit?

Beach & climate

300+ days of sun and city beaches you can walk to. This is the reason Alicante exists on holiday maps.

History & monuments

A 9th-century hilltop castle, a Gothic basilica and Civil War shelters — compact but genuinely rich.

Food & markets

Rice dishes the locals argue about, red prawns from Santa Pola, turrón, and one of Spain’s great food markets.

Walkable old town

Everything from the marina to the castle lift fits in comfortable walking distance. Flat, relaxed, unhurried.

Day-trip base

Valencia, Tabarca Island, Guadalest, Elche’s palm groves — few Spanish cities have this much within reach.

Nightlife & buzz

Lively marina and El Barrio evenings — but this is a relaxed city, not a party capital. Hogueras week in June is the exception.

If Alicante’s laid-back coastal style is exactly your thing, Valencia is the natural next step — the same seafront ease, one size up — and Naples delivers that Mediterranean energy with the best food in Italy behind it. Ibiza keeps the island pace with a UNESCO-listed old town most visitors never expect.

And if after a few slow days you’re craving a complete change of scene, that’s what Madrid, Barcelona and Rome are for: royal palaces, Gaudí and two thousand years of history — all of them a short flight or a comfortable private transfer away.

Valenciacoastal, one size up
Naplessea, castles & food
Ibizaisland pace
Madridroyal capital
BarcelonaGaudí & Gothic
Romeancient history

Private tour vs. marketplace: what’s the difference?

In short: a private tour in Alicante with Tour Travel & More always includes a licensed official tour guide, a 100% private group, optional luxury vehicle with chauffeur, a fully flexible itinerary, a 24/7 travel coordinator and free cancellation up to 48 hours before. Marketplaces such as Viator or GetYourGuide resell third-party listings with variable conditions, and free tours operate with groups of up to 30 people and generally unlicensed guides.

Frequently asked questions about private tours in Alicante

Plan your trip to Alicante

Photos: Wikimedia Commons — Falk2, Diego Delso, PaestumPaestum, A.Savin, Carlos Delgado, Danbu14, Diliff (CC BY-SA / FAL).